On the days that I've tried to go surfing, the weather has been terrible so I've been working on my Etsy shop and painting away. I've got a new collection coming out in April. I've been creating a few abstract pieces. I wanted to try something different and admittedly, the colors aren't cohesive but I … Continue reading Abstract Painting collection
I got together with my surf girl meetup group today and it was brrrrr outside. This time I can say I surfed...baby waves. My confidence is still low but, I had a great time and that's really all that matters. Speaking of cold water. Surfing in January requires a wetsuit here in Central Florida. Two … Continue reading Another cold surf Day
Updating photos in my Etsy shop really did help. Here's what changes I made.
Admittedly, I can barely call what I did today surfing. I did, however, get some paddling practice in. The waves were small but the conditions were beautiful aside from that. The water temp today was somewhere between 64 and 55. I put my wetsuit on over my rash guard in hopes of adding an extra … Continue reading Surfing in January
On this particular day, the waves were small and glassy. Just what I needed.
When I hear the term quarterly sales tax, I think, "Ugh!" The dreaded state sales taxes. Whether I like it or not, it's just a normal part of doing business. Well, it took a few days of concentrated effort but I managed to get them completed and submitted on time. Whew! I updated the spreadsheets … Continue reading Quarterly Sales Tax
I did figure out a logo and branding colors that will work for me. I've spent the last few days implementing these across platforms. I still have to take care of the legal stuff but, that is currently in process. The decision has been made to rebrand. Surprisingly, I'm actually excited about it. I love … Continue reading Ready, Set, Go!
Join me as I start a new chapter in my small art business.
I have spent some time looking at shop name options this week. I'm so torn. As an artist, I want to use my name for my shop. As an Etsy Shop owner, I want people to be able to find me and be able to spell my shop name. I may be able to rebrand … Continue reading Rebranding Is A Hard Decision
This week in my Etsy class, I'm learning about branding my store. Of course, this includes my logo and colors but also, my shop name. I've already gone back and forth with this. I don't want to be pegged into a surf and beach artist only. But at the same time, we need to niche … Continue reading Shop Rebranding Research
jennclindquist.com 